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LIQUID SOAP ÜTOPIA

CATEGORY
TERM
LECTURER/S

Packaging Design
2nd year ･ Summer/Autumn 2022
Anne Treichel

Packaging design for liquid soap and refill pack with three fragrances: Matcha, Darjeeling and Chai tea. The aim was to redesign and upgrade Migros' famous M-Budget series with a unique concept. The soap is eco-friendly and soothing, as symbolised by the tea leaf in the hand. The refill pack is made of recycled cardboard and contains water-soluble tabs instead of plastic bags, making it more environmentally sustainable. The font choice in the logo appeals to a broad target group. The color selection took into account the mood created by the respective color of the tea.

Misa Tanner
Misa Tanner
Misa Tanner
Misa Tanner
Misa Tanner

LIQUID SOAP ÜTOPIA

CATEGORY
TERM
LECTURER/S 

Packaging Design
2nd year ･ Summer/Autumn 2022
Anne Treichel

Packaging design for liquid soap and refill pack with three fragrances: Matcha, Darjeeling and Chai tea. The aim was to redesign and upgrade Migros' famous M-Budget series with a unique concept. The soap is eco-friendly and soothing, as symbolised by the tea leaf in the hand. The refill pack is made of recycled cardboard and contains water-soluble tabs instead of plastic bags, making it more environmentally sustainable. The font choice in the logo appeals to a broad target group. The color selection took into account the mood created by the respective color of the tea.

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